This brand identity concept was one of four directions developed for the Teacher Wellness Collective, a program within Illinois State University’s College of Education Center for Educator Excellence. Rooted in the idea of positive change over time, the concept used a butterfly emerging from a cocoon to symbolize growth, renewal, and lasting transformation. Inspired by the butterfly effect and the Eastern Tailed Blue native to Central Illinois, the visual system emphasized calm, groundedness, and forward movement through organic line work and a spiral composition, reflecting the reflective wellness journey educators experience through the collective’s retreats. Although the logo was not selected, the client responded strongly to our poster design, and our copy layout was ultimately adapted and applied to another group’s brand identity.