This project focused on developing a cohesive brand identity and product design for a dessert bar based on a provided creative brief, menu, and client specifications. My design approach thoughtfully incorporated all key elements outlined in the brief, resulting in a visual identity that captures the spirit of the brand. I crafted Sugar Shot’s branding by blending vintage charm with modern design elements to create a warm, inviting, and celebratory atmosphere. The vibrant color palette and playful typography reflect the bar’s unique personality, perfect for adults looking to enjoy classic desserts paired with creative cocktails. Designed to stand out in Uptown Normal, Sugar Shot is fun, quirky, and timeless, offering a cozy yet upscale experience that feels both nostalgic and fresh.